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RoadzClient work

The product that helps people send parcels hassle-free

  • UX Design
  • UI Design
  • iOS Development
  • Android Development
  • Front-end Development
  • Back-end Development
  • Visual Identity
Cars at a crossroad in the city.
VISIT roadz.app

Roadz helps people who need stuff delivered find the drivers already heading that way.

Delivery and parcel detail screens from the Roardz mobile applications designed and developerd by Halcyon Mobile.

Reshaping delivery services in Switzerland

Three logistics experts from Switzerland asked us to build a mobile-based transportation platform. They wanted to create the first on-the-way delivery service in their country and make sending parcels more efficient and cost-friendly. The product would work by connecting senders to drivers already heading towards their destination.

Two male delivery workers in blue uniforms and hats with packages in their hands.

Our goal was to build a personalised experience on the two major mobile platforms.

To do that, we needed to take the stress out of deliveries from end-users and create an additional revenue stream for drivers.

Our process

To deliver this complex product, we’ve put together a team of diverse professions, from designers to developers. We based our collaboration on a constant back-and-forth of knowledge and feedback.

The kick-off workshop

The first step in the process was a 2-day workshop with the client. There, we worked to understand the current logistics market in Switzerland and identified how to add value to it through technology. Finally, we decided on the features list of our product and set the direction for the project.

UX design

We started with extensive research and a thorough competitive analysis. From there, we created the user journeys, app architecture and initial wireframes. We built low-fidelity prototypes to test the user flows and interactions of the app.

Branding

We chose the brand colours and name in order to have Roadz stand out in-between the delivery options available to the target audience. While the colour palette may be colder, both the name, the voice of the brand and the constant use of illustrations creates an overall friendlier product.

UI Design

Our goal was to build a clean and unified design system that could be extended for future features. By keeping the aesthetics of the app straightforward, both end-users and drivers could focus on getting their tasks done.

Development

With the development team involved in the project from the kick-off workshop, it was easy to get their feedback across all design stages and ensure all decisions could translate into top-notch and cost-effective code. From there, the developers took over to turn the designs into a functional product and test it before launch.

How Roadz solves the pain points of the
transportation industry

A rundown of Roadz target audience's painpoints and the solutions the Roadz on-the-way delivery service provides to them.

Target users

Young male package sender, one of Roadz's user persona.

Package senders

College students, young professionals, elders who want their parcels picked up and sent in a fast and cost-effective way.

Male driver behind the wheel, Roarz's second user persona.

Individual drivers

Anyone regularly driving, with a smartphone and data subscription, who has the time to pick up and deliver parcels and would like an additional income.

Female small business owner, Roarz's third user persona.

Small and medium businesses

Businesses that have regular local deliveries and are looking for more cost-efficient options.

Male logistics worker, Roarz's fourth user persona.

Logistics companies as delivery partners

Existing logistics companies who want to fill the empty kilometres on their transport routes and reach new clients.

The infrastructure of a logistics platform

We quickly realised Roadz needed to serve four different audience types, each with their specific needs. Based on that, we decided to handle the senders and the drivers in separate apps for each platform.

The result was building two apps for two platforms, alongside a presentation website, a CRM panel and a fleet management dashboard specifically for logistics businesses that partnered with Roadz.

How it works

Senders create a parcel delivery request

Senders set up where and when they’d like their parcel picked up and dropped off and upload photos of it. This allows drivers to know what they are delivering, while the senders can verify the condition of the parcel at drop-off by checking photos from both instances.

Two male delivery workers in blue uniforms and hats with packages in their hands.

Senders receive transparent pricing

The sender will always know how much a delivery costs before making a request. Roadz calculates the delivery price based on the size and weight of the parcel, the delivery distance, as well as any special instructions received from the sender (e.g. fragile) that the sender can confirm before hitting submit.

Delivery instructions from the Roadz mobile application allow senders to add preferences and actionable instructions about their delivery.

A driver applies to make the delivery through their own Roadz app

Drivers in the area will see a sender’s request and apply to make the delivery, proposing a pick-up and drop-off time. When a sender confirms a driver, they can further discuss details as needed.

Screens from the Roadz mobile application where drivers see available parcels on a map alomgside delivery and parcel information.

Senders can track their deliveries

Once a parcel is picked up, senders can track it in real-time through the app, receive notifications as it gets to the destination and reach out to the driver at any time.

Parcel tracking screen from the Roadz mobile app, showing vital informations about the status of the delivery.

Senders can rate drivers or request support

Whether it’s complaints or compliments, the in-app review helps drivers improve their service or keep up the great job! Moreso, senders have 24/7 support available, for any issues with the delivery.

Driver rating system in the Roadz mobile app, where users can rate and review the drivers who trnsposted and handled their package.
Roadz brandbook with flipping pages taht detail the use of the Roadz logo and its application.

About the logo

The Roadz logo is a combination between an easily recognisable “r” and a road junction. It stands both for the product’s name and the brand’s vision. Roadz is about heading in new directions in the transportation market.

While the symbol is modern and sleek, the brand is balanced by rounded shapes and illustrations to create a friendly mood.

Roadz branded items: pencil, emvelope, letter head, file, notebook.

THE PRODUCT

2 apps on two platforms, available each in three languages

EXACTLY

84 email templates to cover all use cases, in all three languages

HALCYON MOBILE TEAM

12 people involved in bringing this product to life

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