121 TribeClient work
Inspiration and guidance for a healthier, more sustainable life
- UX/UI Design
- iOS Development
- Android Development
- Back-end Development
- Branding
121 Tribe is a wellness app from world renowned lifestyle experts whose knowledge and philosophy is packed into a digital journey.
The perfect guidance
The app is packed with lifestyle, health, fitness and nutrition related resources that are easy to access and consume on mobile devices. The various types of content - images, articles, podcasts, videos - are built into a straightforward road map with a goal to educate, guide and motivate users to become healthy, fit and eternally awesome.
Design approach
The product features multiple experts and plans on bringing in more in the future. With this in mind, we used a timeline-based structure that is easy to navigate, allows experts to share their knowledge in clean step by step guides and ensures a consistent experience to the users at the same time.
The main pillars
1. Wisdom
Daily inspirational videos
Exclusive educational content
Motivation from experts
Spreading Wisdom
The daily feed is made up of 2 types of components. Small, bite-sized pieces of information appear as individual items, ready to be consumed directly form the feed, while larger chunks of knowledge are introduced with a short snippet that expands at a touch and reveals several multimedia subitems (eg. an article that contains both images and videos).
Educational and motivational content in different formats
Text
Video
Audio
Attachment
2. Nutrition
A wide selection of nutritious foods
Customizable meal plan
Cooking and meal prepping videos
Water tracking
Meal selection and grocery list
Users can pick from dozens of healthy and delicious foods and have their shopping list generated based on their choices.
121 Tribe aggregates the components, calculates the final quantity of every ingredient and displays everything in a neat grocery list, thus making the foods way from the app to the plate a bit easier.
Dynamic meal planning
Users can swap between delicious foods, adjust the number of servings if they cook for more people, or even skip meals if they choose order in or eat out.
Cooking together
Clean ingredients, nutrition facts, easy to follow recipes and prepping videos support users on their journey to transform their relationships with food and form better eating habits.
3. Activity
Efficient and fun workouts
Functional training
Guided yoga sessions
Free activity
Plenty of exercises
The weekly training program consists of 5 workouts - 3 functional trainings and 2 yoga sessions - followed by 2 free activities, which can be anything the user enjoys doing.
Showing how it's done
Exercises are presented in short videos or descriptions and can be done at home or at the gym also. The duration of the trainings vary and the intensity of the routine can be changed in the user's profile.
Keeping up with the experts
To maximize the results and make the most out of the workouts, coached training sessions are recommended throughout the app. During these workouts, experts set the pace and resting times between each exercise.
Training individually
Self-guided workouts are also available. These let users move at their own pace, with a move-by-move breakdown.
Accomplishments
Users can track their evolution, get rewards, and stay on track towards their goals. Every meal enjoyed, every glass of water consumed and activity completed - by ticking the check mark - is recorded and displayed in the progress bar at the bottom of the daily feed.
Style guide
We tried to make the app as clean and neutral as possible, allowing the personality of experts to shine through. By removing the noise and distractions we wanted to direct the attention on what matters: the content that helps people achieve their ultimate lifestyle.
Iconography
Custom iconography give a unique look and feel to the product. We crafted a particular set of icons that are aesthetically pleasing, consistent and enhance the user experience.
Familiar Face
121 Tribe’s Darin Olien stars in Netflix’s Down to Earth with Zac Efron
Halcyon Mobile Team
12 people involved in bringing this product to life
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